It was a sunny Tuesday morning at the park, the time and place that John had blocked out every week in his calendar so that he could write articles for his real estate blog.
This is one of his favorite times of the week. It’s when he can just sit and type out his thoughts, writing down the solutions that give his potential customers value.
He doesn’t have to worry about the other tedious and time-consuming activities that go into running a blog.
Proofreading, formatting, and scheduling?
That’s not his style.
Keyword research, staring endlessly at a blinking cursor, spending hours trying to get WordPress to do what you want?
He’d much rather spend the time working on his business and getting things done.
Though writing for his blog is stress-less now, it hasn’t always been like that.
When John first started his blog he didn’t know how much time it would take up. He had always thought that blogging was just about getting ideas down on paper and organizing them in a way that would make sense to his readers.
It would take at most a couple of hours per week, his readers would then get to know him as an expert, and later go to him when they decided to buy or sell a home.
He knew he could take advantage of multiple lead funnels:
Qualified leads from higher SEO ranking:
- Blogging -> Promotion of posts on social media + Google attention -> higher SEO ranking = Qualified Leads
Qualified leads from blog post readers:
- Blogging -> Informational post targeted towards consumers buying/selling homes -> customer enters information into lead capture on blog post page = Qualified Lead
Qualified leads from email newsletters:
- Blogging -> Informational real estate post -> Email capture for newsletter about an interesting topic related to real estate -> consumer subscribes -> consumer enters market for real estate services -> receives newsletter email = Qualified Lead
He liked the thought of this and decided to start his blog the following weekend.
He set aside one full day to research everything that he needed to do to make his blog successful.
That’s when he hit the wall.
A tidal wave of information rocked the peaceful shores of his “couple of hours a week” vision.
It was going to be more like a part-time job that required him to wear multiple hats on a daily basis.
He found that while writing the first draft of a post was easy, you have to edit it and format it correctly as well.
He hated re-reading his own words over and over again, and it took more than twice as long to edit than write, but he managed.
And even then there are still a million things that you have to do to craft the perfect post.
- Fact checking
- Proofreading for mistakes
- Scheduling the post at the right time
- Searching for the perfect post title image
- Finding legal images to use within the blog post
- Adding relevant links for blog structure and credibility.
- Creating a keyword rich title that entices readers to click
- Conducting keyword research to select the right keywords
- Creating a meta description for search engine optimization
- Adding picture alternative text for visually impaired people and SEO robots
- Cross-promoting the post on social media with the correct format and at the right time depending on your strategy
- Formatting the post so that it included the right amount of sub-headings, transition sentences, and paragraph spacings for readability
If you want to take a look at the services I provide, go here.
And then, of course, there are other blog management activities such as:
- Updating plugins
- Updating WordPress
- Website maintenance
- Deleting spam comments
- Creating sharable info-graphics
- Setting up email subscribe captures
- Setting up email campaigns and newsletters
- Analyzing blog traffic to focus promotion efforts
- Branding your blog images and posts with the right colors and font
- Planning blog posts on a monthly basis according to consumer trends
The list goes on and on and on…
Oh, and don’t forget you still have a business to run.
Blogging can be time-consuming, but it doesn’t have to be
For a while, John managed to do it all on his own. He knew that running his business without a blog would be a like a Giant Blackhole in his marketing strategy, but he had trouble keeping up with his client’s needs, let alone spending time with his family and doing what he loves to do.
Life was a struggle.
He had no idea how other real estate agents in his area managed to focus on their business while also having the time to post high-quality content on a frequent basis.
Then he realized that many of them didn’t do it all on their own and that he didn’t have to either.
He decided to get some help.
He invested in a content marketing freelancer and it gave him the freedom to focus on his business AND have more free time to enjoy life.
Whether you’re new to the blogging world or are an experienced blogger looking for more advanced solutions, you can benefit from my services.
I’ll take care of the tedious and repetitive activities, and you focus on what you do best:
Running your business and providing value to your customers
My name is Austin, and it’s my goal to make the blogging process go as smoothly and efficiently as possible so that you can get the qualified leads you’ve been looking for.
So what exactly can I do for you?
Read on to find out…
A website is the best place to house and manage all of your content. Many realtors focus on social media outlets like Facebook, Linkedin, and Instagram to be their main content marketing platform. While these channels are great for networking and promotion, most realtors don’t realize that they’re investing time and money into content that they don’t own.
Nothing that you post on any of these social media websites is your property. It can be taken down, changed, and sold using a number of updates. These platforms are everchanging and have been created for one purpose: to make that company money.
When you own a website for your blog and bring in visitors from social media outlets you own that traffic. And you can control it however you want.
Having your own website gives you more control:
- If social media trends change – you can pivot your strategy and change with it.
- If you change brokerages or become a broker yourself – you won’t lose your investment (blog content, search engine results, and time).
- You can tailor your website to increase lead conversion – with other platforms you have little to no control.
I can design a personalized website for you so that you’re set up for long-term success. I’ll take care of domain management, setting up hosting services, installing WordPress, customizing the theme to your preferences, installing plugins, formatting pages, and I’ll even follow up with you to tweak the design of your website as needed.
We’ll work together to create exactly what you need for your business, and I’ll teach you what you need to know to maintain and use it to post content and capture leads.
If you have no interest in learning the nitty-gritty of maintaining and posting on your website you’ll love my next service:
Discover effortless blogging. Picture this: typing up the first draft of an article and not having to deal with the rest. Blog posts that are carefully edited and formatted in a way that keeps your readers engaged. Social media posts that are crafted specifically for each profile to promote your blog.
Writing a post isn’t even a quarter of the work that need’s to be done before it’s ready to be published. Proofreading, formatting, and managing blog content as a whole is a tedious process, and it has to be done right if you want to see results for your efforts.
Here’s what you won’t have to do:
- Update WordPress
- Manage an editorial calendar
- Format content for WordPress
- Manage keyword spreadsheets
- Manage link-building spreadsheets
- Add important SEO data to blog posts
- Maintain and update WordPress Plugins
- Manually promote your content on social media
- Regularly evaluate and update your content marketing strategy
- Proofread your work over and over again for spelling and grammar mistakes
Pretend for a moment that blogging is simple. Think about an infinite source of post ideas on topics that will keep your readers engaged. A content schedule tailored towards your potential customers.
A definition of content marketing from the experts:
The process of creating and delivering valuable and compelling content to attract, acquire, and engage a clearly defined target audience with the objective of driving consumer action. – Content Marketing Institute
A definition of content marketing for realtors:
The process of creating and delivering valuable and compelling content to attract, acquire, and engage a clearly defined target audience with the objective of generating personally qualified leads.
Content Marketing Simplified – A straightforward definition:
A really complicated but effective method of getting qualified leads for your real estate business – that you’ll probably never have the time to use because you’re way too busy with what you already have on your plate.
My mission is simple…
Work with real estate agents and improve their content marketing techniques so that they don’t have to depend on websites like www.realtor.com and www.zillow.com for their lead generation needs.
There’s a way to personally acquire and nurture your own leads online, using your real estate knowledge and expertise, without learning an entirely new job.
The three main benefits of a content marketing strategy:
- You will have a foolproof plan for attracting more leads
- You can plan blog content for the next six months or more
- You will be able to post relevant content that gives you a chance to rank in Google
Here’s a step-by-step outline for creating your own content marketing strategy:
- Create a content marketing mission statement
- Create detailed persona descriptions of your target audience
- Define your location-based target market
- Brainstorm relevant keywords based on your mission statement, personas’, and target market
- Conduct in-depth keyword research that identifies what you’re customers are searching for
- Analyze the keyword data and figure out which keywords give you the best chance for ranking in Google
- Create a customized keyword list that contains a perfect mix of main topic keywords that everyone is talking about, and “long-tail” keywords that only some people are talking about
- Define your consumers buying cycle and your sales cycle
- Layer those cycles together so that you can understand the buyer/seller life cycle
- Map and categorize the chosen keywords according to the life cycle so that you can effectively create content that fills consumer informational needs while selling your services
- Plan out an editorial calendar using this keyword map so that there are no content gaps in your strategy
- Sketch out your blogging sales funnels and create promotional strategies so that you’re content is actually read by potential customers
- Decide on metrics for your blog and promotion strategies so that you can measure and improve performance
- Create weekly content using your editorial calendar schedule, promote your content, attract quality leads, review, update, and improve monthly
- And lastly: Be thankful that you won’t have to do go through all of that again (at least for another year or more)
Alternatively, I can plan all of this out for you by asking you simple questions over a cup of coffee, or on the phone.
Launching a blog can be fun and engaging, as well as frustrating and confusing. There are a lot of things that you still need to figure out after you make the decision to start. This is especially true because the learning curve for blogging is never-ending, the best practices change each day, and what’s best for your blog might not be the same as other businesses.
No amount of how-to posts can solve these changing problems, only critical thought, practice, and focus on the right things.
If you decide to take advantage of my blog start-up packages, I’ll be there by your side to cut through the confusion.
With my help, your content marketing efforts won’t go wasted. You’ll be investing your time in the right places that get long-term results.
Make an investment
Blogging is the best form of content marketing that you can invest in for your real estate business.
Just ask Bill Gassett of Maximum Exposure Real Estate.
“If I were to look back and say what is the #1 thing that I have done in my career that has brought more business my way, the answer would be hands down having my blog. One of the things that many real estate agents do not fully grasp is that there are tons of people who will hop online daily looking for answers to their questions.”
You can find out more about what Bill has to say about the benefits of blogging here.
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